The Abercrombie & Fitch men’s fragrance Fierce is sprayed throughout the store and on clothing, for a distinct olfactory experience while shopping. As the signature scent that fills every Abercrombie & Fitch store, Fierce is a bold, masculine fragrance that accompanies any confident lifestyle. Opening with luminous delightful clean notes including lemon, orange and cardamom, it gently descends into a rugged, classic fragrance with an aura that suggests true masculinity. Launched in 2002, it is adored and worn by many and is ideal for any confident male.